mirrors the existing Sushi Row sign mounted on the retaining wall. The Form
Based Code supports one primary, long-term sign per business to serve as its
main identifier. He said the proposed sign will wrap around the retaining wall
and it will enhance the pedestrian experience and complements the existing
building architecture. Staff believes that this sign is extremely complimentary to
those aspects of the structure itself while also utilizing the existing built form of
the pedestrian experience. Mr. Shafer said the structure is able to tie in the
pedestrian and outdoor seating areas into those that are passersby interested,
potentially an engaging with this commercial structure. The retaining wall exists
for the purpose of supporting the pedestrian ramp and no new proposed
structures. Standard public notice was done, and one comment was received
from the Downtown Partnership stating that the property will be hosting two
restaurants and it makes logical sense for each business to be allowed a
freestanding sign.
Kurt
Schmidt,
Program
Administrator,
Development
Review
Enterprise
reviewed the application and the signs combined total 32 square feet which is
10 square feet smaller than what the code would allow with the site for a single
monument sign.
Mr. Shafer said staff finds the application is in compliance with PlanCOS.
Commissioners’ Questions
Board member Friesema said the Form Based Code promotes one sign per
business and there are multiple tenant buildings downtown and asked why the
application has been brought before the Board. Mr. Shafer said the site’s design
in terms of the long frontage compared to other commercial businesses and
structures is unique as the building a set fairly far back from the pedestrian way.
He said it could be difficult to manage a sign that effectively communicates what
is happening in the structure. Staff found that it was reasonable to look at a
warrant to those standards to allow a similar sign to be placed. Mr. Friesema
asked if it was because it was not on the building itself. Mr. Shafer said yes.
Applicant’s Presentation
Scott Schuster, Owner of Echo Architecture and applicant of the request,
presented slides to show the free-standing sign.
Mr. Schuster said they are
between definitions of the requirement and are trying to meet the intent of the
requirements. He went over the definitions or the Form Based Code on signage
and said that two individual signs are necessary for each business.
Commissioners’ Questions
Acting Chair Mikulas asked if the sign needed to be more direct to the new use
of Latin Social instead of adding signage to the existing sign. Mr. Schuster said
no as the two tenant suites are split and wanted to make sure it was clear on