Councilmember Leinweber asked if VisitCOS has a strategic plan
concerning the United States Air Force Academy (USAFA) Visitor’s
Center. Mr. Price confirmed they do and identified how they are working
with the state of Colorado to ensure the impact of the Visitor’s Center is a
positive one for tourism.
Councilmember Leinweber asked how they will ensure that Colorado
Springs has enough resources for the Space Symposium. Mr. Price stated
they have been working with the Space Foundation regarding the opening
of the new Discovery Center, and the overflow hotels for the Space
Symposium.
President Helms identified several of the way the USAFA promotes
tourism in the City.
Councilmember Henjum asked what the profile of the ideal visitor is that
VisitCOS is trying to attract. Mr. Price stated it is families.
Councilmember Henjum asked what facets of Colorado Springs attracts
people other than outdoor recreation. Mr. Price stated it is to visit friends
and family.
Councilmember Henjum asked if they survey visitors regarding their
experience in the City. Mr. Price confirms they do through an outsourced
organization and based on research they realized the need for more
accessibility and that the City has a sixty percent repeat visit factor.
Councilmember Leinweber asked how capacity is being addressed. Mr.
Price stated one of the ways is timed entry into the attractions.
6.B.
Colorado Springs Chamber and EDC - 2023 year-end Lodgers and
Auto Rental Tax (LART) contract update to City Council
Presenter:
Dani Barger, Senior Vice President, Marketing, Communications &
Sales
Colorado Springs Chamber and EDC
Dani Barger, Senior Vice President, Marketing, Communications, and
Sales, Colorado Springs Chamber and EDC, presented the 2023
year-end Lodgers and Auto Rental Tax (LART) contract update. She
provided an overview of LART, their perception study, demographics of
target audiences, characteristics of Colorado Springs, industries
associated with Colorado Springs, most helpful relocation tools, reasons
why Colorado Springs has not been considered, and perceived
strengths/weaknesses of Colorado Springs’ business climate. She
identified their goals/objectives, earned media, digital advertising, online
presence, blogs, ongoing outreach, billboards, light pole banners,