use, design, mobility, economic development, public spaces,
infrastructure, and cultural identity.
He highlighted that the new plan replaces the 2016 document’s
eight-goal framework with a single vision statement and five
integrated goals supported by updated strategies. Engagement
efforts included extensive focus groups, interviews, surveys, and
pop-up outreach, reaching a wide range of downtown stakeholders.
More than 2,000 survey responses and strong online participation
indicated that earlier engagement had already captured most
community priorities.
Public themes consistently centered on safety and cleanliness,
support for small businesses, amenities for a growing residential
population, mobility options, activation of public spaces, housing
affordability, and compassionate approaches to homelessness while
maintaining usable public spaces. Mr. Tefertiller emphasized that all
City departments participated to ensure technical alignment and
feasibility.
Mr. Tefertiller concluded that Elevate Downtown aligns closely with
PlanCOS principles, particularly around urban centers, mixed-use
development, walkability, economic vitality, cultural identity, and
reinvestment, as well as with transportation, creek, trail, and
long-range mobility plans.
Applicant’s presentation
Chelsea Gondeck, CEO of the Downtown Partnership, celebrated the
milestone, noting it reflects more than a year of collaboration among
MIG consultants, DDA and city staff, volunteers, and community
members. She explained that the plan was updated ahead of the
typical cycle due to significant post-pandemic shifts in downtown’s
economic, social, and mobility patterns. She emphasized downtown’s
dual role as an economic center and a neighborhood of roughly 5,000
residents, and highlighted the plan’s five guiding themes: vibrancy,
safety, economic diversity, place identity, and equitable access.
Elly Schaefer, Senior Project Manager with MIG, outlined the
year-long engagement process, which included focus groups with a
wide range of stakeholders and an online survey with more than
2,000 responses. She noted that public input consistently raised
issues such as walkability, traffic safety, small business support,
housing and homelessness, public restrooms, activation of public
spaces, and arts and culture opportunities.
Reviewing Volume 1, Ms. Schaefer summarized downtown’s
assets-historic character, trail and creek access, a growing residential