Doug Price, President and CEO, Visit COS
Doug Price, President and CEO, VisitCOS, presented the 2025 year-end
Lodgers and Auto Rental Tax (LART) contract update. He provided an
overview of the vendor collections through December 2025, revenue per
available room (RevPAR), trade shows attended, estimated room nights
booked for group travel, and economic impact.
Councilmember Henjum asked if the international travel statistics referred
to only United States citizens. Mr. Price confirmed it only includes
American travelers.
Councilmember Rainey asked if the City has anything planned for its 150th
birthday. Mr. Price confirmed it does and one of the events will be a drone
show.
Melissa Williams, Director of Marketing, VisitCOS, identified the
VisitCOS.com website Key Performance Indicators (KPI), social media
activity, value of tourism, ad placements, 2026 short-term meetings/events,
winter promo, winter leisure campaign, and 250/150 campaign.
Councilmember Rainey asked if the funding behind ad placement was
researched to be more effective with recruitment. Ms. Williams explained
that their ad placement is more business oriented.
President Crow-Iverson asked when shoulder season is. Ms. Williams
stated it is early October through early March.
5.C.
Colorado Springs Chamber and EDC - 2025 year-end Lodgers and
Auto Rental Tax (LART) contract update to City Council
Presenter:
Dani Bolling, Chief Operations Officer
Colorado Springs Chamber and EDC
Dani Bolling, Chief Operations Officer, Colorado Springs Chamber and
EDC, presented the 2025 year-end Lodgers and Auto Rental Tax (LART)
contract update. She provided an overview of LART, their mission, what
drives them, hosted partner organizations, 2026 Space Symposium,
community campaign, national/international media briefing, Amicus Brief
PR strategy, top high-impact national outlets, regional coverage, and
outlets which picked up the story. She identified the Sports Illustrated
articles, economic development attraction, branding initiative, business
objective value of unified brand, brand change, Source Colorado Springs,
brand essentials, brand manifesto, and tone of voice.
Councilmember Henjum asked why they felt there was a need for a