Councilmember Henjum asked how they connect tourists with PeakRadar.
Ms. Seals explained how they embed PeakRadar in hotels and other
attractions in the community.
Councilmember Leinweber stated PeakRadar helps connect people with
like-minded people and asked what challenges COPPeR faces with
tracking all the different types of groups. Ms. Seals stated they always
welcome additional help and the PeakRadar Pages did help identify those
groups, but because the City has grown so much, it was really difficult to
make sure the information was updated each year.
President Pro Tem Crow Iverson asked how much of their budget is funded
by LART. Ms. Seals stated approximately sixty-five percent.
Councilmember Donelson asked what the biggest art events are. Ms.
Seals stated the largest venues are the World Arena, Fine Arts Center, Ent
Center for the Arts, and the Pikes Peak Center.
Councilmember Donelson asked what year these numbers represent. Ms.
Seals stated the data was collected in 2021 which still had impact from the
pandemic.
6.B.
Colorado Springs Sports Corp - 2023 year-end Lodgers and Auto
Rental Tax (LART) contract update to City Council
Presenter:
Megan Leatham, President and CEO, Colorado Springs Sports Corp
Megan Latham, President and CEO, Brianna Goodwin, Chief
Development Officer, and Aubrey Mccoy, Chief Operating Officer,
Colorado Springs Sports Corp (CSSC), stated they received $900,000
from Lodgers and Auto Rental Tax (LART) where $300,000 of that amount
is money in and money out which they use to bid for events and the
remaining $600,000 is twenty-two percent of their operating budget. She
provided a brief overview of mission, their objectives, 2023 company
year-end statistics, Sports Commission, 2023 endorsed events, future
objectives, and key performance indicators (KPI).
Councilmember Donelson asked if the events go through the LART
process. Ms. Latham stated due to the timing of the LART application
cycle, sometimes the events need to be funded outside of those dates.
Councilmember Henjum asked how the Sports Authority is connected to
C2C. Ms. Latham stated it is through the State's Regional Tourism
Authority (RTA) requirements for the Colorado Sports Authority, which
started ten to fifteen years ago, specifically focused on Weidner Field and
Ed Robson Arena, which make sure that they are bringing out of town